Posted July 20, 2017 by Daniel Archibald-Jones in Brands

Pure E-Liquids Review

One of the most positive trends in vaping at the moment is people taking much more care over the quality of the e-liquids they enjoy. Sure, you can pick up 10ml bottles for as little as a quid at some places – but do you really know what has gone into manufacturing that juice? Sensible vapers instead look towards companies that only stock the best quality, totally government approved e-liquids and few offer such a compelling range as Pure e-liquids.

Only The Best Quality E-Liquids Are Stocked

If you haven’t heard of these guys yet we heartily recommend you check them out. They stock a superb range of e-liquids from established big names (V2, Vype, ECOvape etc) who adhere to strict guidelines regarding their production and batch testing. Best of all is that unlike many other sites they make a clear distinction between PG and VG based liquids, meaning that customers can easily source a liquid that’s going to suit how they choose to enjoy their vape.

Let’s just take a quick moment to clarify what we mean by Pure e-liquids’ quality control. Not only are their juices all prepared in Grade D GMP clean-rooms under the careful supervision of trained laboratory technicians, they adhere to medical grade standards for inhalation devices. Essentially their product is created in conditions that would match the production specifications of asthma inhalers.

These aren’t just big words – they actually have been inspected numerous times to earn this level of certification. Having passed they are fully licensed to the standards of the European CE certification, RoHS certification, compliant with the GermanFood and Consumer Goods and Animal Feed Code (LFGB), GMP Good Manufacturing Practice and British Assessment Bureau Certification (ISO 9001, ISO 14001 and OHSAS 18001). So it’s safe to say that their products are indeed as safe and pure as you’re going to get!

Prices & Savings

There’s no point beating about the bush here – fact is that Pure e-liquids aren’t going to offer massive savings unless you order in serious volume. But that’s not really their USP – instead it’s offering a top drawer product that’s about the same price as you’d find in most retail stores, but at a far superior quality.

At time of writing the average cost for a 10m bottle is £4.99/£5.99 and you can pick up a 30ml for around £14/£15. Those looking for value and savings should check out their sampler ranges – these are often a little cheaper and there’s generally a couple of special offers running at any given time. Even still you’ll do well to save much more than 50p on the RRP even when ordering in serious volume.

Product Range

VSAVI E-Liquid

Tobacco Range

One of the reasons to really like Pure e-liquids is that there’s no needless duplication of flavours. Each of the liquids they sell has a reason for being listed, be it because it’s VG not PG based or because it’s unique to a particular brand. Here’s a quick lowdown on the key brands:

VSAVI Gourmet Range – 100% VG cloud chasing e-liquids (10/30ml, 0-2.4% nicotine)

VSAVI Tobacco Range – Pure Virginia (smooth tobacco), Classic Virginia (stronger tobacco), Mild Tobacco, Arctic Menthol, Strawberry Cream, Coffee Cream, Vanilla, Apple, Cherry, Elder

V2 E-cigs Platinum e-liquids – 100% PG e-liquid (10/25/50ml, 0-2.4% nicotine)

Red Tobacco (classic), Congress Tobacco (very light), Sahara Tobacco (rich & spicy), Menthol, Green Mint Tea, Peppermint, Cherry, Grape, Vanilla, Coffee, Chocolate, Cola

Vype – 100% PG e-liquid (10ml only, 0-1.2% nicotine)

VSAVI Gourmet Range

Blended Tobacco (similar to roll-ups), Golden Tobacco (light), Crisp Mint, Dark Cherry, Fresh Apple, Oriental Spice, Rich Anise, Infused Vanilla, VPure (special edition).

So we can see it’s a pretty comprehensive list of flavors. Personally speaking the Ecovape line really does deserve the gourmet label – they’re fantastic and generate amazingly rich clouds. V2 is also a steady performer that packs more flavour than most pure PG e-liquids. Vype are ever reliable but a brand that is very easily available, so we’d suggest trying the former two options first of all.

Final Thoughts

Pure e-liquids offer a one-stop shop that’ll simply cater for anyone’s vaping needs. They also stock a very good range of vaporizers ranging from simple pen styles all the way through to advanced mods (often good discounts are available too). As mentioned the Ecovape range is awesome and reason enough to give these guys a spin, especially if you can catch them while a tasting pack is on offer.

As for downsides – maybe some will consider the range of e-liquids on offer to be a little small, however that’s really missing the point of what Pure are all about. Many specialist stockists will have huge ranges of generic near identical flavours from different companies – and honestly what’s the point in that? Better to have a simple range with top quality e-liquids from the best in the business, which is exactly what these guys do so well.

Perhaps as they expand their range in the future we may see some level of customization/blending offered, but there’s already plenty of sites offering such services anyway.


Click REVEAL COUPON to view the discount code. Simply enter code at checkout.


Click REVEAL COUPON to view the discount code. Simply enter code at checkout.


Click REVEAL COUPON to view the discount code. Simply enter code at checkout.


Click REVEAL COUPON to view the discount code. Simply enter code at checkout.